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  • Los Robles Hospital Celebrates 50th Anniversary with Unveiling of New Name and New Look

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    May 14, 2018
    FOR IMMEDIATE RELEASE
    Contact: Adam Blackstone                                                                        
    Vice President of Marketing and Public Relations
    Los Robles Health System
    (805) 370-4678
    Adam.Blackstone@HCAHealthcare.com
     
    Los Robles Hospital Celebrates 50th Anniversary with Unveiling of
    New Name and New Look
     
    Thousand Oaks, CA, May 14, 2018 – Los Robles Regional Medical Center (formerly Los Robles Hospital & Medical Center) has unveiled a new logo and a slight name change that more accurately reflects the vision of the medical center – to be the most trusted resource for health, and a regional destination for care. Given Los Robles’ rapid growth over the last decade with the acquisition of Thousand Oaks Surgical Hospital (TOSH), the expansion of the Los Robles Rehabilitation Hospital, the opening of the Los Robles Imaging Center in Moorpark, and newly launched programs, all entities will now fall under the Los Robles Health System umbrella.
     
    “Over the last 50 years, Los Robles has continued to grow to meet the needs of the communities we serve, and it’s important that our brand is a reflection of that growth,” said Natalie Mussi, President and CEO. “It’s also imperative that we recognize and honor its rich heritage to help guide us into the future.”
     
    The new name and look are a result of messaging and branding analyses paired with the valued input of the community in the form of focus groups. In recognition of the medical center’s 50th anniversary, the new logo will feature a large “50” accompanied by the tagline “50 years of compassionate care” for the first year of its rebranding.
     
    “Our brand has always stood for healthcare excellence and we feel that the new look captures the essence of our brand purpose and the commitment to the community,” said Adam Blackstone, Vice President of Marketing and Public Relations. “Our community is part of the Los Robles family core, and we are thankful and appreciate their valued input, which validated our branding evolution.” 
     
    The new branding elements were presented in conjunction with the kick-off of Hospital Week. Following the announcement, Los Robles rolled out a video commemorating its 50th year anniversary with interviews from some of the physicians, employees, volunteers, and community members that played an integral role in the hospital from its inception.
     
    The 50th anniversary video can be viewed here: https://www.youtube.com/watch?v=rSLdMC61X-w
     
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    About Los Robles Regional Medical Center
    Los Robles Regional Medical Center is a licensed 382-bed acute care facility. Fully accredited by The Joint Commission, Los Robles has the only Level II Trauma Center in Eastern Ventura County and the only Emergency room in both Los Angeles and Ventura Counties with the coveted EDAP (Emergency Department Approved for Pediatrics) rating. In addition, it is the only hospital certified by both Counties as a STEMI-designated heart attack center for rapid heart attack response and is a certified Comprehensive Stroke Center. With over 600 physicians on its medical staff, representing over 50 medical and dental specialties, Los Robles is proud to be the community’s most trusted resource for health and a regional destination for care.